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Hemp- Beverage Sales & Serving Education

Distributors & Sellers

Distributors & Sellers

Distributors & Sellers

This program equips beverage distributors with essential knowledge about hemp-infused beverages, including the legal distinctions between hemp and marijuana, and the effects of various cannabinoids like THC, CBD, Delta-8 THC, and HHC. It covers legal and regulatory compliance, ensuring products meet federal and state standards. Distributo

This program equips beverage distributors with essential knowledge about hemp-infused beverages, including the legal distinctions between hemp and marijuana, and the effects of various cannabinoids like THC, CBD, Delta-8 THC, and HHC. It covers legal and regulatory compliance, ensuring products meet federal and state standards. Distributors will learn about different product types, effective marketing and sales strategies, and best practices for inventory management and customer education. The program also introduces the Hemp Cannabinoid Intoxication Scale, helping distributors convey the varying effects of cannabinoids accurately to consumers.

Seller Education

Bartenders & Servers

Distributors & Sellers

Distributors & Sellers

The program for bartenders focuses on understanding and responsibly serving hemp-infused beverages. It starts with the basics of hemp and cannabinoids, then moves on to legal compliance, including age verification and public consumption laws. Bartenders will gain detailed knowledge of product types and dosage control, along with mixology 

The program for bartenders focuses on understanding and responsibly serving hemp-infused beverages. It starts with the basics of hemp and cannabinoids, then moves on to legal compliance, including age verification and public consumption laws. Bartenders will gain detailed knowledge of product types and dosage control, along with mixology techniques for creating balanced and flavorful hemp cocktails. Enhancing the customer experience is a key focus, with tips on educating patrons and presenting drinks attractively. The module on the Hemp Cannabinoid Intoxication Scale helps bartenders recommend beverages based on desired effects and customer tolerance levels.

Server Education

Patrons & Beginners

Distributors & Sellers

Patrons & Beginners

Designed for consumers, this program provides a comprehensive understanding of hemp-infused beverages, including the differences between hemp and marijuana and the effects of cannabinoids like THC, CBD, Delta-8 THC, and HHC. It covers the legalities of consumption, safe consumption practices, and how to read product labels for dosage and 

Designed for consumers, this program provides a comprehensive understanding of hemp-infused beverages, including the differences between hemp and marijuana and the effects of cannabinoids like THC, CBD, Delta-8 THC, and HHC. It covers the legalities of consumption, safe consumption practices, and how to read product labels for dosage and potency. Consumers will learn how to taste and evaluate hemp beverages, mix simple drinks at home, and pair them with food. The program also includes tips for enjoying hemp beverages in social settings and integrating them into wellness routines, along with the Hemp Cannabinoid Intoxication Scale to guide informed consumption choices.

Patron Education

distributor & seller education

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

This module introduces sellers to the basics of hemp, including its historical context and differentiation from marijuana. Understanding the distinction is crucial as it affects the legality and perception of products. The lesson also covers cannabinoids like THC, CBD, and Delta-8 THC, explaining their unique properties and effects. This foundational knowledge helps sellers accurately convey product benefits to their customers.

Legal and Regulatory Compliance

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Navigating the complex landscape of hemp regulations is essential for distributors. This module provides an in-depth look at federal and state laws, including the 2018 Farm Bill, which legalized hemp. Sellers will learn about compliance requirements, labeling standards, and advertising restrictions to ensure their products meet legal standards and avoid penalties.

Product Knowledge

Introduction to Hemp Infused Beverages

Marketing and Sales Strategies

Distributors must have a thorough understanding of the various types of hemp-infused beverages. This module explores non-alcoholic hemp spirits, mixers, and ready-to-drink options. It emphasizes the importance of dosage control and understanding potency to ensure consumer safety and satisfaction. Sellers will be equipped to explain product features and benefits effectively.

Marketing and Sales Strategies

Marketing and Sales Strategies

Marketing and Sales Strategies

Effective marketing is key to reaching target audiences. This module teaches sellers how to identify key demographics, such as wellness enthusiasts and social drinkers. It covers digital marketing strategies, point-of-sale promotions, and how to create educational materials that inform and attract customers. The lesson includes tips for collaborating with bars and restaurants to expand market reach.

Partners in Profitability

Marketing and Sales Strategies

Distributor Best Practices

This module explores how hemp-infused beverages can open new revenue channels by appealing to non-alcoholic and sober-curious patrons. It discusses the growing market trends towards health-conscious and mindful consumption, offering strategies for targeting these demographics. Distributors will learn how to position hemp beverages as a sophisticated and enjoyable alternative to traditional alcohol, potentially increasing sales and attracting a broader customer base. This module includes case studies and marketing tips to help distributors capitalize on this emerging trend

Distributor Best Practices

Marketing and Sales Strategies

Distributor Best Practices

This module focuses on the operational aspects of distribution, including inventory management and handling returns. Sellers will learn best practices for storing hemp products to maintain quality. It also highlights the importance of customer education, providing resources and organizing events to build consumer trust and loyalty.

BARTENDER & SERVER education

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Bartenders need a basic understanding of hemp and its compounds. This module covers the differences between hemp and marijuana, focusing on legal and safety aspects. Bartenders will learn about cannabinoids like THC and CBD, gaining insights into their effects and how they interact with the body. This knowledge is essential for making informed recommendations to patrons.

Legal and Responsible Serving

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Ensuring compliance with local laws is crucial for bartenders. This module provides an overview of age verification processes, public consumption laws, and how to serve responsibly. Bartenders will learn techniques to monitor consumption and handle situations involving over-intoxication, ensuring a safe environment for all patrons.

Product Knowledge

Introduction to Hemp Infused Beverages

Mixology Techniques

Understanding the variety of hemp-infused beverages is vital for bartenders. This module details the different types of products available, including non-alcoholic spirits, mixers, and RTDs. It emphasizes the importance of dosage control and standard serving sizes to provide a safe and enjoyable experience for customers.

Mixology Techniques

Hemp Cannabinoid Intoxication Scale

Mixology Techniques

This module introduces bartenders to the art of mixing hemp-infused beverages. It includes basic recipes and techniques for creating balanced and flavorful cocktails. Bartenders will learn how to pair hemp beverages with food to enhance the dining experience, making them more versatile and appealing to patrons.

Enhancing Customer Experience

Hemp Cannabinoid Intoxication Scale

Hemp Cannabinoid Intoxication Scale

Providing a great customer experience involves more than just serving drinks. This module teaches bartenders how to educate customers about hemp beverages, answer common questions, and address concerns. It also covers presentation tips and techniques for creating a memorable and enjoyable experience for patrons.

Hemp Cannabinoid Intoxication Scale

Hemp Cannabinoid Intoxication Scale

Hemp Cannabinoid Intoxication Scale

This module educates bartenders on the Hemp Cannabinoid Intoxication Scale, helping them understand and communicate the effects of different cannabinoids:

This knowledge helps bartenders recommend appropriate beverages to customers based on their desired experience and tolerance levels.

Patron & BEGINNER education

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

This module provides consumers with a basic understanding of hemp and its compounds. It explains the differences between hemp and marijuana, focusing on cannabinoids like THC, CBD, and Delta-8 THC. Understanding these basics helps consumers make informed choices about their consumption and its potential effects.

Legal and Safe Consumption

Introduction to Hemp Infused Beverages

Introduction to Hemp Infused Beverages

Knowing the laws surrounding hemp products is crucial for consumers. This module covers the legal status of hemp-infused beverages, including age restrictions and public consumption rules. It emphasizes safe consumption practices, encouraging consumers to start with low doses and go slow to avoid over-intoxication.

Product Knowledge

Introduction to Hemp Infused Beverages

Enjoying Hemp Infused Beverages

Consumers will learn about the different types of hemp-infused beverages available, including non-alcoholic spirits, mixers, and RTDs. This module teaches how to read and understand product labels, focusing on dosage and potency information to ensure safe and enjoyable consumption.

Enjoying Hemp Infused Beverages

Enjoying Hemp Infused Beverages

This module offers tips for tasting and evaluating hemp beverages, helping consumers appreciate flavor profiles and effects. It includes simple recipes for home mixing and advice on pairing hemp beverages with food, enhancing the overall experience.

Enhancing Your Experience

This module focuses on the social and recreational aspects of hemp beverage consumption. It offers tips for enjoying hemp beverages responsibly in social settings and provides guidance on hosting hemp-infused beverage parties. Additionally, it explores the potential health and wellness benefits of cannabinoids, helping consumers incorporate these beverages into their routines.

Hemp Cannabinoid Intoxication Scale

Understanding the effects of different cannabinoids is crucial for consumers. This module explains the Hemp Cannabinoid Intoxication Scale. Consumers will learn how to select products based on their desired experience and tolerance, ensuring a safe and enjoyable consumption experience.

This comprehensive education program ensures that beverage dis

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Explore our range of hemp-infused non-alcoholic beverages. Whether you’re mixing at home or enjoying a can on the go, PotTails makes it easy to "Infuse What You Choose."



These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.



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